Let’s Do It Again

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 #16 Mediabase Christian Audience

#16 Billboard Airplay

Top 10 Consumption - Nielsen

NEW AT:
KLOVE network
KXOJ/Tulsa, OK
WPOZ/Orlando, FL
WCQR/Johnson City, TN
WCVK/Bowling Green, KY
WWWA/Augusta, ME
WBCL/Fort Wayne, IN
KLRC/Fayetteville, AR
KHPE/Eugene, OR
KAMB/Merced, CA

In 2017, Elevation Worship became the 5th highest selling and streaming act in all of Christian music on the back of significant airplay at radio for the song "O Come To The Altar" which spent 48 weeks on Billboard's Christian Airplay chart (15 weeks in the TOP 5) and currently remains on Billboard's AC Monitored chart for the 37th week (26 weeks in the TOP 10). It was one of the most-played songs in all of 2017 at Christian radio.
 

"Do It Again" is the latest from Elevation Worship and it's poised to repeat the success of "O Come To The Altar" for you at radio.

Relates Elevation Worship’s Chris Brown...

"This song is a testimony of God’s faithfulness. I believe our testimony is one of the most powerful tools we have as followers of Jesus. You know, it’s looking back and remembering how God came through for you, how He provided for you that time when you didn’t know how you were gonna pay that month’s rent, or how He was with you when you walked through the loss of that relationship. This song has been a reminder for me that even when I felt like giving up…felt like quitting…I remember this, that God is FOR ME, and God is WITH ME. The Scripture says in Lamentations 3:22-23 “Because of the Lord’s great love, we are not consumed for His compassions never fail. They are new every morning! Great is Your faithfulness.” “Do It Again” is a personal declaration that come what may, my confidence remains in the faithfulness of God and in the promises He has made me.”

 

KEY STATS for "Do It Again":

#7 overall in Christian music on Nielsen's weekly consumption chart (streams + sales)

#12 on Planning Center

#13 on CCLI's SongSelect chart

38+ MILLION streams across all platforms


TROY RESEARCH:
#12 overall with a score of 4.00 (92% familiar).

F25-34 = 4.01

F35-44 = 4.09

F45-54 = 3.91


WAY-FM has the song in medium rotation. They shared their research with me today…

F25-54: 4.24 with 35% “play it more”

F30-49: 4.24 with 37% “play it more”

7th overall for them right now.

Reckless Love hits #1

Reckless Love from Cory Asbury reached #1 on the Mediabase Christian Audience chart in only 7 weeks. 

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This song has changed me in so many ways. The love of God is extraordinary. The reality of what He has done for me through Christ while I was an enemy of God just blows me away. This song is being heard every day on the radio by millions of people and I’m so honored to have a role in carrying it to radio. If you have not heard Reckless Love yet, watch the video and let it sink into your soul. 

Are Christian AC radio listeners ready for modern pop?

I've been thinking about this question for a while...

Is the Christian AC audience ready for the modern pop sound?

We all know the trend...a sound gets popular in the general market. Two years later the CCM labels sign and develop acts that sound like this. Two years after that, those acts start getting played on the radio.

The problem is, we have access to more information and data than we ever have had before. Can we jump into these musical trends sooner? If so, now's the time for Christian AC to start playing some pop music.

The general market is FULL of this sound and has been for a while...

Mike Couchman (PD at JOY FM and Boost 101.9 in St. Louis, MO) posted this to the CHR forum a few weeks ago and I wanted to share it with you...

From Nielsen (http://www.nielsen.com/us/en/insights/news/2017/tops-of-2017-audio.html):

Pop Contemporary Hit Radio (CHR) had a down year compared with 2016, but it remained the top-ranked format in terms of audience share among kids 6-11, teens 12-17, Millennials aged 18-34 and persons 25-to-54. 

ALSO:

Listening to Urban Contemporary stations (also known as hip-hop) was much more prevalent among younger audiences

AND:

Hot AC lands at the FIFTH highest rated format of the year. Hot AC, in case you haven't spent a lot of time with it, sounds nothing like Christian Hot AC. It's essentially Pop/CHR but they add slower and are generally conservative on the rhythmic side.

When you combine Pop AND Hot AC shares among all ages, you get a 13.5 share. That's nearly 4 shares ahead of News/Talk (which would be #2). Throw Urban in and you're at a whopping 17.3 share.

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I've been watching KOST in LA for a while now and have noticed that this sound is all over their airwaves. Here are a few examples of songs they have in current rotation:

"Treat You Better" from Shawn Mendes

"Something Jus Life This" from Chainsmokers and Coldplay

"Believer" from Imagine Dragons

"What Lovers Do" from Maroon 5

A look at the Billboard AC Top 30 reveals even more pop at the format...

Pink!

Zedd feat. Justin Bieber

Alessia Cara

Charlie Puth

Niall Horan

Portugal.The Man

Justin Bieber

Kesha

Examples of this sound are all over the format in recurrent as well. I simply pulled a few currents to illustrate the point.

The general market is all over this sound. Is the Christian AC audience ready for it? Are you as a programmer ready to introduce it to them?

I know there are a lot of reasons the Christian AC format is where it is sonically and there are reasons the audience comes to you that are much more important that the sound/vibe but this is all something to think about for the new year...

It might be possible to give them what they're coming to you for while giving them a sound that sounds like right now.

Thanks for reading!