The difference between #1 and #2 this week on Billboard/BDS Christian Hot AC/CHR was 2 spins. TWO SPINS! Indie pop act Joshua Micah officials hits #1 this week with his debut single "Parachute" edging out "Love Broke Thru" from TobyMac. Congratulations to Joshua on a massive accomplishment for any artist...but for an indie artist on a debut single? This is bananas. We are forever grateful to Jeremy Louis at Boost 101.9 in St. Louis for first checking out the song and bringing it to a music meeting and for Mike Couchman (PD at Boost 101.9 and Joy FM) for connecting Joshua with 55 Promotion while being a consistent champion for this song.
55 Promotion is an independent company dedicated to promoting music to Christian radio via long-term, trusted relationships with Program Directors and Music Directors all across the United States. Josh Lauritch began his career in Christian radio in 2003 at Salem Communications 105.3 The Fish in Milwaukee, WI in 2003 where he served as promotions director, mid-day host and assistant program director. In 2006, he moved his family to Nashville, TN where he worked as Manager of National Promotion at EMI CMG (Sparrow Records, Forefront Records, sixstepsrecords). During Lauritch's time at EMI, he was responsible for promoting the music of Chris Tomlin, David Crowder Band, Matt Redman, Kristian Stanfill, Christy Nockels, Passion, Britt Nicole, TobyMac, Mandisa, Matthew West, Switchfoot, Josh Wilson and many others to Christian radio. During his tenure at EMI CMG, he worked seventeen (17) #1 songs to Christian AC and Hot AC/CHR along with multiple Top 5 and Top 10 songs at each format. Following his initial stint in radio promotion, Lauritch served as Director of Brand Management for Word Entertainment from 2010-2013 where he launched the careers of 2-time Grammy Award winner for KING & COUNTRY, Dara Maclean and Everfound. In addition to breaking these new artists at the format, Lauritch led on-going marketing and brand management initiatives for Group 1 Crew, NEEDTOBREATHE, BarlowGirl, Sidewalk Prophets and Jason Castro. In 2013, Josh Lauritch founded an artist management company called 55 MGMT where he oversaw the careers of Britt Nicole, Sarah Reeves, Erik Nieder and Kaleidoscope. Lauritch also provided consulting services for Method Management (Matthew West, Josh Wilson, Everfound and All Things New) and Smallbone Management (for KING & COUNTRY) from 2014-2015.