It's been an honor to work alongside the promotion team at Curb Records to promote Natalie Grant's latest single "Be One" to Christian radio. The song officially went for adds on September 28, 2016. It's been on the chart for 15 weeks total including the Christmas music season. If you take away those three wonky weeks, where most Christian AC radio stations switch to Christmas formats, then you're talking about a top 10 single on Billboard's Christian Audience chart in only 12 weeks. This is crazy fast for any song right now in this current season at Christian radio!
55 Promotion is an independent company dedicated to promoting music to Christian radio via long-term, trusted relationships with Program Directors and Music Directors all across the United States. Josh Lauritch began his career in Christian radio in 2003 at Salem Communications 105.3 The Fish in Milwaukee, WI in 2003 where he served as promotions director, mid-day host and assistant program director. In 2006, he moved his family to Nashville, TN where he worked as Manager of National Promotion at EMI CMG (Sparrow Records, Forefront Records, sixstepsrecords). During Lauritch's time at EMI, he was responsible for promoting the music of Chris Tomlin, David Crowder Band, Matt Redman, Kristian Stanfill, Christy Nockels, Passion, Britt Nicole, TobyMac, Mandisa, Matthew West, Switchfoot, Josh Wilson and many others to Christian radio. During his tenure at EMI CMG, he worked seventeen (17) #1 songs to Christian AC and Hot AC/CHR along with multiple Top 5 and Top 10 songs at each format. Following his initial stint in radio promotion, Lauritch served as Director of Brand Management for Word Entertainment from 2010-2013 where he launched the careers of 2-time Grammy Award winner for KING & COUNTRY, Dara Maclean and Everfound. In addition to breaking these new artists at the format, Lauritch led on-going marketing and brand management initiatives for Group 1 Crew, NEEDTOBREATHE, BarlowGirl, Sidewalk Prophets and Jason Castro. In 2013, Josh Lauritch founded an artist management company called 55 MGMT where he oversaw the careers of Britt Nicole, Sarah Reeves, Erik Nieder and Kaleidoscope. Lauritch also provided consulting services for Method Management (Matthew West, Josh Wilson, Everfound and All Things New) and Smallbone Management (for KING & COUNTRY) from 2014-2015.