It's a career highlight for me to be part of the team promoting "The River" from Jordan Feliz. This song began as a Hot AC/CHR only single but as folks started to hear it, they started to add it to their radio stations regardless of their format. We've had champions for this song at radio along the way...folks willing to step out and share their research or passion for this song so others might see what they're seeing and...jump in the river. It's been extraordinary and it's sat at #1 for a total of 9 weeks (at the posting of this blog) on Billboard's Christian Audience Chart. The research on this song is phenomenal as well...Troy Research's latest survey lists "The River" as the #7 best testing song across the broad demo of Women 25-54...it's been researching in the top 5 since it's release in September, 2016.
55 Promotion is an independent company dedicated to promoting music to Christian radio via long-term, trusted relationships with Program Directors and Music Directors all across the United States. Josh Lauritch began his career in Christian radio in 2003 at Salem Communications 105.3 The Fish in Milwaukee, WI in 2003 where he served as promotions director, mid-day host and assistant program director. In 2006, he moved his family to Nashville, TN where he worked as Manager of National Promotion at EMI CMG (Sparrow Records, Forefront Records, sixstepsrecords). During Lauritch's time at EMI, he was responsible for promoting the music of Chris Tomlin, David Crowder Band, Matt Redman, Kristian Stanfill, Christy Nockels, Passion, Britt Nicole, TobyMac, Mandisa, Matthew West, Switchfoot, Josh Wilson and many others to Christian radio. During his tenure at EMI CMG, he worked seventeen (17) #1 songs to Christian AC and Hot AC/CHR along with multiple Top 5 and Top 10 songs at each format. Following his initial stint in radio promotion, Lauritch served as Director of Brand Management for Word Entertainment from 2010-2013 where he launched the careers of 2-time Grammy Award winner for KING & COUNTRY, Dara Maclean and Everfound. In addition to breaking these new artists at the format, Lauritch led on-going marketing and brand management initiatives for Group 1 Crew, NEEDTOBREATHE, BarlowGirl, Sidewalk Prophets and Jason Castro. In 2013, Josh Lauritch founded an artist management company called 55 MGMT where he oversaw the careers of Britt Nicole, Sarah Reeves, Erik Nieder and Kaleidoscope. Lauritch also provided consulting services for Method Management (Matthew West, Josh Wilson, Everfound and All Things New) and Smallbone Management (for KING & COUNTRY) from 2014-2015.