Introducing Erik Nieder

I'm honored to introduce singer/songwriter, Erik Nieder (pronounced: NEED-ER) to Christian radio. I've been managing Erik for the past 18 months. I'm incredibly excited about him and his songs. They literally haven't left my car since January when we finished this record. 

Erik is based in Dallas, Texas and currently serves on staff as a worship leader at Watermark Community Church. Before joining the team at Watermark, Erik served as the worship leader for the Texas A&M Baptist Student Ministry. He also spent several summers leading worship for Pine Cove Christian Camps in East Texas. "Made" is the lead single from his new album Valley Of The Shadow which releases on September 1. If you buy music on iTunes or stream it via Apple Music, here's the link: 



Here's the story behind Erik's debut single, "Made"...

The song “Made” was written for Pine Cove Christian Camps in Tyler, TX to be the theme song for their summer youth Bible study. I had one single goal with this song…to share the story of God, man, the fall and redemption all centered on the word “Made” with the campers at Pine Cove.

In Genesis it says that God made the heavens and the earth and that man was made in His image but due to sin, man made a mess. Thanks to the finished work of the cross, God made a way in Jesus. It says in 2 Corinthians 5:17, “Therefore, if anyone is in Christ, he is a new creation. The old has passed away; behold, the new has come.” Those of us who are followers of Christ were ultimately made to worship Him.

My hope as you listen to this song is that you would remember that regardless of what the culture around us attempts to suggest, you were made in the image of God, you have been made new thanks to the finished work of the Cross, and you were made to worship the Lord.


55 Promotion

55 Promotion is an independent company dedicated to promoting music to Christian radio via long-term, trusted relationships with Program Directors and Music Directors all across the United States. Josh Lauritch began his career in Christian radio in 2003 at Salem Communications 105.3 The Fish in Milwaukee, WI in 2003 where he served as promotions director, mid-day host and assistant program director. In 2006, he moved his family to Nashville, TN where he worked as Manager of National Promotion at EMI CMG (Sparrow Records, Forefront Records, sixstepsrecords). During Lauritch's time at EMI, he was responsible for promoting the music of Chris Tomlin, David Crowder Band, Matt Redman, Kristian Stanfill, Christy Nockels, Passion, Britt Nicole, TobyMac, Mandisa, Matthew West, Switchfoot, Josh Wilson and many others to Christian radio. During his tenure at EMI CMG, he worked seventeen (17) #1 songs to Christian AC and Hot AC/CHR along with multiple Top 5 and Top 10 songs at each format. Following his initial stint in radio promotion, Lauritch served as Director of Brand Management for Word Entertainment from 2010-2013 where he launched the careers of 2-time Grammy Award winner for KING & COUNTRY, Dara Maclean and Everfound. In addition to breaking these new artists at the format, Lauritch led on-going marketing and brand management initiatives for Group 1 Crew, NEEDTOBREATHE, BarlowGirl, Sidewalk Prophets and Jason Castro. In 2013, Josh Lauritch founded an artist management company called 55 MGMT where he oversaw the careers of Britt Nicole, Sarah Reeves, Erik Nieder and Kaleidoscope. Lauritch also provided consulting services for Method Management (Matthew West, Josh Wilson, Everfound and All Things New) and Smallbone Management (for KING & COUNTRY) from 2014-2015.