About 55 Promotion

55 Promotion is an independent company dedicated to promoting music to Christian radio via long-term, trusted relationships with Program Directors and Music Directors all across the United States.

Josh Lauritch began his career in Christian radio in 2003 at Salem Communications 105.3 The Fish in Milwaukee, WI in 2003 where he served as promotions director, mid-day host and assistant program director. In 2006, he moved his family to Nashville, TN where he worked as Manager of National Promotion at EMI CMG (Sparrow Records, Forefront Records, sixstepsrecords). During Lauritch's time at EMI, he was responsible for promoting the music of Chris Tomlin, David Crowder Band, Matt Redman, Kristian Stanfill, Christy Nockels, Passion, Britt Nicole, TobyMac, Mandisa, Matthew West, Switchfoot, Josh Wilson and many others to Christian radio. During his tenure at EMI CMG, he worked seventeen (17) #1 songs to Christian AC and Hot AC/CHR along with multiple Top 5 and Top 10 songs at each format.

Top 10, Top 5 and #1 songs promoted to Christian radio (* signifies that the song was #1 single):

*Cory Asbury "Reckless Love" - #1 on Mediabase Christian Audience; #1 Billboard/BDS Airplay; #1 Billboard/BDS Christian AC Monitored; #1 Billboard/BDS Christian AC Indicator; Top 5 Billboard/BDS Hot AC/CHR
*Blanca "Real Love" - #1 on Billboard/BDS Christian Hot AC/CHR; Top 30 Billboard/BDS Airplay; Top 30 Mediabase Audience
*Francesca Battistelli "Messiah" #1 Billboard/BDS Airplay; #1 on Mediabase Christian Audience
for KING & COUNTRY "Little Drummer Boy" - Top 20 Billboard/BDS Airplay; Top 20 Mediabase Audience
*Joshua Micah "Who Says?" - #1 on Billboard/BDS Christian Hot AC/CHR; Top 30 Billboard/BDS Airplay; Top 30 Mediabase Audience
for KING & COUNTRY "O God Forgive Us" - #11 on Billboard/BDS Airplay; Top 20 on Billboard/BDS Hot AC/CHR
Elevation Worship "O Come To The Altar" - #2 on Billboard/BDS Airplay; #2 Billboard/BDS AC Monitored; Top 5 Billboard/BDS AC Indicator; Top 5 on Mediabase Audience; Top 10 Mediabase AC; Top 20 on Billboard/BDS Hot AC/CHR
Danny Gokey "The Comeback" - Top 10 on Billboard Airplay and AC Monitored; Top 10 Billboard/BDS AC Indicator; Top10 on Mediabase Audience and AC; Top 5 Mediabase Hot AC
Tenth Avenue North "I Have This Hope" - Top 5 on Billboard Airplay and AC Monitored; Top 5 Billboard/BDS AC Indicator; Top 5 on Mediabase Audience and AC; Top 5 Mediabase Hot AC
*Joshua Micah "Parachute" - #1 on Billboard/BDS Hot AC/CHR; #1 on The Hot Chart
Lauren Daigle "Come Alive (Dry Bones)" - Top 5 on Billboard/BDS Hot AC/CHR; Top 5 Billboard/BDS Airplay
*Danny Gokey "Rise" - #1 on Billboard Airplay and AC Monitored; #1 Billboard/BDS AC Indicator; #1 on Mediabase Audience and AC; #1 Mediabase Hot AC
Natalie Grant "King of the World" - Top 5 on Billboard Airplay and AC Monitored; Top 5 on Mediabase Audience and AC
Chris Tomlin "Jesus" - Top 5 on Billboard Airplay and AC Monitored
One Sonic Society "Great Are You Lord" - Top 10 CCLI song + Top 5 on Billboard Airplay and AC Monitored; Top 10 for 13 weeks (44 total weeks on the chart)
Jonny Diaz “Breathe” - Top 5 at Billboard Airplay and AC Monitored (54 weeks on the chart)
Aaron Shust “Ever Be” - Top 5 at Billboard Airplay and Top 10 at AC Monitored
*Jordan Feliz "Never Too Far Gone” - #1 at Hot AC/CHR and Top 10 Billboard Airplay and AC Monitored
*Lauren Daigle: "Trust In You" - #1 at Billboard Airplay for 10 consecutive weeks; #1 AC Monitored for 11consecutive weeks; #1 Hot AC/CHR
Natalie Grant: "Be One" - Top 10 at Billboard Airplay and Christian AC
*Jordan Feliz: "The River" - #1 at Billboard Airplay for 10 consecutive weeks; #1 at Christian AC (Monitored and Indicator); #1 at Christian Hot AC/CHR
*Lauren Daigle: "First" - #1 at Billboard Airplay and Top 5 at AC and Hot AC/CH
Plumb: "Exhale" - Top 10 at NCA and Christian AC and Top 5 at Christian Hot AC/CH
Chris Tomlin: *Made To Worship, *How Can I Keep From Singing, *Amazing Grace (My Chains Are Gone), *Jesus Messiah (97 radio stations added in the 1st week - All-time record at Christian radio), *I Will Rise, Sing Sing Sing, *Joy To The World (Unspeakable Joy), *Emmanuel (Hallowed Manger Ground) and Glory In The Highest
TobyMac: Lose My Soul (feat. Kirk Franklin), *Get Back Up, *City On Our Knees and *Tonight
Matthew West: *You Are Everything, Something To Say, Save A Place For Me, *The Motions (17 weeks at #1 on Christian AC) and My Own Little World
Passion: *Our God
Sanctus Real: The Face Of Love, I'm Not Alright, We Need Each Other, Whatever You're Doing (Something Real), *Forgiven and *Lead Me
Mandisa: Only The World, Voice Of A Savior, My Deliverer, He Is With You and Stronger
David Crowder Band: The Glory Of It All, foreverandever, etc., Never Let Go, Oh Happiness, How He Loves, Alleluia Sin
Josh Wilson: Savior, Please and Before The Morning
Britt Nicole: You, Set The World On Fire, Believe, *The Lost Get Found, *Walk On The Water and *Hanging On

If you're interested in promoting your music to Christian radio please click the contact page and get in touch. 

Services provided...

A&R Consultation (single selection process)

Music promotion to Christian radio (AC and Hot AC formats)

Strategic promotion/marketing planning and execution

Servicing of music to Christian radio

Career Recap: 2010 - 2015

Following his initial stint in radio promotion, Lauritch served as Director of Brand Management for Word Entertainment from 2010-2013 where he launched the careers of 2-time Grammy Award winner for KING & COUNTRY, Dara Maclean and Everfound. In addition to breaking these new artists at the format, Lauritch led on-going marketing and brand management initiatives for Group 1 Crew, NEEDTOBREATHE, BarlowGirl, Sidewalk Prophets and Jason Castro.

In 2013, Josh Lauritch founded an artist management company called 55 MGMT where he oversaw the careers of Britt Nicole, Sarah Reeves, Erik Nieder and Kaleidoscope. Lauritch also provided consulting services for Method Management (Matthew West, Josh Wilson, Everfound and All Things New) and Smallbone Management (for KING & COUNTRY) from 2014-2015. 

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